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Hopes was born in 2021, out of a simple longing to live in knits and immerse in the warmth of age old Indian crafts. Preeti always wanted to work with Indian crafts and uplift artisanal communities. Her love for knits led her to bring the two distinctive worlds together. They use natural and sustainable fabrics. They design and revive overproduced fabrics lying idle at our vendor facility in an effort to reduce the demand for more production.
They design limited number of styles in small batches to avoid over production and limit wastage. The post-production waste finds value in their upcycling projects.

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