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WhySoBlue was started with the idea of customization being made available to all.

WhySoBlue strictly follows Zero Waste Production in an effort to reduce fabric wastage that ends up in landfills. The fabrics that are uses are sourced directly from manufacturers over the country to empower artisans, ensuring they receive fair compensation for their products. The leftover fabric scraps from production are separated by hand, with the larger pieces being saved up to make pockets, piping, cloth buttons and other detailing.

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